Mock ad campaign. The brief:

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Create advertisements in at least two different formats. The clients are mortgage brokers, whose audience has been described as 'male, pale and stale'. Recognising the changing times and also anticipating generational wealth transfer in the near future, they are trying to broaden their client base to include the daughters of their current audience, as well as connecting them to a new audience of other millenial and Gen Z women.

 

The client has left feedback saying "We want to keep our current brand colours (black, blue, yellow and white) so do not simply give us the same thing in pink!  Some pink is fine, but please go deeper and give us a more innovative way to show up for a more diverse clientele. Also, please include a promo of some sort offering 5% off our standard fee."

 

My response focuses on connection and meeting the new audience where they're at.

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TWO PAGER                 YT VIDEO AD                

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